2024 was the year of the resilient consumer, who continued to spend despite economic changes and geo-political tension. Consumers in 2025 will continue to flex their resiliency as they define exactly what they want from their favourite retailers.
As consumers rebalance their budgets, retailers should balance price, promotion, and experiential engagement to resonate with shoppers. To stay ahead of the competition, leading retailers will not only test new pricing strategies, but they will also be experimenting with innovative strategies across merchandising, omnichannel experience, and loyalty.
Join our interactive session on Tuesday 12 November from 12:30pm and hear from Mastercard and other retail leaders discuss:
- The retail economy backed by proprietary insights from the Mastercard Economics Institute
- Strategies for optimising the customer experience and driving more unique, memorable brand moments
- The evolution of the shopping experience and impact of AI
Starting at 12:30pm, you will have the opportunity to network over a light lunch before we start the conference at 1:15pm. The conference will end at approximately 4:00pm, the event will be followed by networking drinks. If you are able to stay.
WHO IS IT FOR?
- Executive retail leaders and decision makers within BRC Membership
WHY ATTEND?
- Direct access to expert guests and speakers to discuss the latest retail trends and strategies
- Interactive, immersive discussions to broaden your thinking, participate in debates and activities to develop your horizons within an intimate setting
- Multiple opportunities to network with likeminded peers and industry experts
<<< enquire now >>>
The event is exclusive to BRC retail members and suitable for executive retail leaders and decision makers.
Agenda
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12.30 – 13.15 |
Networking Lunch |
|
13.15 – 13.30 |
Welcome |
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13.30 - 13.55 |
Introduction from Mastercard - Making smarter decisions with better outcomes From high interest rates to fluctuating prices, consumer behaviour has been fundamentally altered by recent times. What will consumers want from retailers and brands moving forward? · How consumers are predicted to prioritise their spending with insights from Mastercard Economics Institute · The need for personalisation and how to execute this in an authentic and useful way · How to create loyal, engaged customer in a more stable financial environment |
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13:55 – 14:15 |
Session 1 - Revolutionising Retail: The Impact of Artificial intelligence on marketing strategies To keep up with this evolving landscape, retailers must priorities implementing AI technologies into their business plan. · Delve deep into customer behaviour and preferences through AI-driven insights · Harnessing AI to craft personalised and compelling propositions that resonate with customers, creating innovative marketing strategies to attract and retain shoppers · Explore the challenges businesses are facing in implementing AI processes and technologies · Identify strategic areas within the business model to invest in AI, ensuring maximum ROI |
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14:15 – 14:45 |
Session 1 - Facilitated / Interactive Discussion |
|
14:45 -15.00 |
Comfort Break |
|
15:00 -15:20 |
Session 2 - Redefining Loyalty in the Digital Age: How to Make Customer Centricity a Reality Today, retaining customers takes a bit more effort than simply offering stamps on a card. Retailers and companies are challenged with standing out among a deluge of digital noise. Company-specific apps, push notifications, banner ads and even good old-fashioned email are used to acquire new customers. But is that enough to keep them? · Identifying the biggest challenges retailers are currently facing in both customer acquisition and customer retention · Nailing the right strategies for customer loyalty and personalisation · The tools and solutions retailers are using to sharpen their increasingly vital personalisation initiatives |
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15:20 – 15:50 |
Session 2 - Facilitated / Interactive Discussion |
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15:50 – 16.00 |
Thank you and Close |
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16:00 – 16:30 |
Optional Networking Drinks |