A statistical investigation into how temperature affects UK retail sales

It’s a truth universally acknowledged that the weather can strongly influence what we buy. According to previous research by the Met Office, nearly half of UK retailers say weather is among the top three external drivers of demand and the idea is pretty intuitive: if it rains, retailers sell more umbrellas, if it’s cold more coats are sold and if it’s hot shops can find themselves out of stock of paddling pools and barbeque equipment.

So what does the research show? Take a look here.