This webinar was part of our 2024 Climate Action Week - view all events in this series.


Featuring distinguished experts from the retail, legal, and regulatory fields, this panel session provides an exclusive preview of new research uncovering the current landscape of greenwashing in UK retail. Find out which product categories and which types of claim are most susceptible to greenwashing, and which are the most commonly-used misleading terms.

Plus, hear how the Provenance X BRC’s new Retail Green Claims Forum is offering practical support to sustainability leads, helping them navigate and implement best practices. 

This webinar is a must-watch for in-house sustainability leaders and sustainability-savvy marketers who want to understand the latest regulatory priorities and stay ahead of the curve in making credible green claims.


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