As retail consumers increasingly seek sustainable products, transparency in carbon neutrality claims is essential.
This event explores the motivations behind moving consumers to sustainable choices, from the validity of green claims to price objections, and explains how certification to the BSI Kitemark for Carbon Neutral Products helps brands stand out by providing verified sustainability credentials.
Putting theory into action, Morrisons presents a case study on how they achieved the BSI Kitemark for their 'Better for Our Planet' eggs, showcasing how they achieved a carbon footprint reduction of 60%.
Key takeaways
- Understand the growing consumer demand for sustainable products and how verified carbon neutrality can increase trust and loyalty.
- Learn about carbon reduction standards and how they provide a roadmap for reducing product carbon footprints.
- Discover how certification to the BSI Kitemark for Carbon Neutral Products can help differentiate your brand in a competitive market.
- Gain insights from Morrisons’ real-world case study on their journey to achieving carbon neutrality for their 'Better for Our Planet' eggs, including practical steps they took to reduce emissions.
- Explore how verified carbon neutrality can help companies meet sustainability goals and enhance consumer confidence.
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