Helen Dickinson OBE, Chief Executive, British Retail Consortium: 

"Online retail search activity maintained its growth trajectory into 2018 reflecting a continued consumer trend to shop online.

"Fashion saw the highest growth in search, as international consumers sought out UK fashion brands online.  With beauty also seeing high search activity from UK based consumers.

"We can expect online retail search activity to maintain this upward growth trend as retailers continue to invest in improving their online offering for consumers."

Martijn Bertisen, Retail Director, Google: 

"As in most years, Q1 represents a ‘cooling off’ period after the Christmas retail peak: with retail activity lower than Q4, but still higher in most categories compared to earlier quarters. Retail activity overall was up compared to the same period last year, due in part to the ‘Beast from the East’ at the end of February; no doubt as many stayed indoors connected to their devices. Mobile continues to drive growth in the industry, especially in categories, like Home and Garden, where its impact has until now been felt more gradually."