Back to Overview

Better Retail Better World

Better Retail Better World

Section 3

Sustainable Cities and Communities

Retailers are present in all communities across the UK and are dependent on, and impact, the workforce, consumers and the infrastructures of those communities. The industry’s supply chains are also dependent on, and impact, communities across the world.




Kingfisher has teamed up with UK housing charity Shelter in a new partnership to help people improve their homes and - in the process - to improve their lives. Kingfisher is supporting the work of six Shelter DIY Advisers who support people who have recently been rehoused to improve their new homes, helping 70 families in the first three months. The retailer is also involving customers through fundraising weekends; by donating proceeds from sales of B&Q’s 5p carrier bags; and by providing opportunities for B&Q staff to volunteer. In March 2017, House of Fraser launched the House of Fraser Foundation, which enables the retailer to support charities across the communities its business touches, including Action for Children, the Prince’s Trust and the Retail Trust. Over £900,000 has been raised in the Foundation’s first year of operation and all staff have volunteering days as standard.



Musgrave Food Academy was established in 2013 as a joint initiative between Musgrave, Bord Bia and the Local Enterprise Network, to harness the energy and passion of entrepreneurial food producers from all over Ireland. Since its foundation the Academy has supported over 600 local suppliers and created over 1,000 jobs. In 2016 Musgrave expanded Food Academy to create Foodservice Academy, this has seen the first 10 small food and drink producers join a programme to bring local Irish food to the food service sector. As part of its commitment to give back to the communities it serves, in 2015 Morrisons established the Morrisons Foundation, which awards grant funding to charities across England, Scotland and Wales. Since launch, more than £20 million has been donated to a wide range of good causes, in addition to the millions of pounds raised every year in Morrisons stores for local and national charities.



The Co-op’s leading cross-industry work to improve packaging recyclability includes engagement with local authorities and government to improve the UK recycling system. The retailer has introduced market-leading innovations to boost recyclability, including minimised black plastic in fresh product lines and is trialling fully compostable tea bags. This means 71 per cent (by line) of own-brand packaging is now easy to recycle – against a short-term goal of 80 percent by 2020. In order to avoid Ocado uniforms being sent to landfill when the uniforms are rebranded, Ocado partnered with HMP Northumberland Textiles Unit to repurpose uniforms into useful products that Ocodo will sell, with proceeds going to charity. 145 tonnes of uniform have been sent to the prison and 17 offenders have used the project to complete a Level 2 NVQ qualification, with a further 61 enrolled. 



Boots is rolling out an innovative process from its waste service provider which processes feminine hygiene and nappy waste into refuse derived fuel for energy generation. When the programme is fully implemented across Boots stores, an estimated 140 metric tonnes of waste will be diverted from landfill each year. At the end of each season, the Baukjen Group donates clothing samples to charities and has raised money for organisations including Scope and Cancer Research. Unused factory fabric samples are shipped back to head office and used for toiling, ensuring fabrics are not wasted or discarded. The retailer also offers fabric off cuts to local schools for crafts. 



Morrisons stores partner with local community groups to donate any unsold food that is safe to eat. Since 2016, the supermarket has donated 3.5 million unsold products to over 420 community groups. Morrisons manufacturing sites continue to work with FareShare to redistribute edible surplus and donated over 130,000 meals in 2017/18. Morrisons stocks 18 varieties of ‘Wonky Veg’ throughout the year, selling over 500 tonnes per week. Greggs has been donating food for many years, working with major charities who collect and distribute through their own network of smaller charities. To further impact this, in 2017 Greggs created a dedicated online process for charities to engage with the retailer on food collections and also invited customers to let Greggs know of other good causes in the community who would benefit from food donations.