Fieldwork conducted on 15 – 18 October 2024

According to BRC-Opinium data, consumer expectations over the next three months of their:

  • Personal financial situation improved slightly to -4 in October, up from -6 in September.
  • State of the economy improved slightly to -17 in October, up from -21 in September.
  • Personal spending on retail, improved significantly to +2 in October, up from -8 in September.
  • Personal spending overall rose to +17 in October, up from +10 in September.
  • Personal saving was static at -9 in October and September 
Consumer expectations for the state of the economy over the next three months:
Consumer expectations for their personal financial situation over the next three months:
Consumer expectations of spending over the next three months by category:
Consumer net expectations of spending over the next three months by category:

Helen Dickinson, Chief Executive of the British Retail Consortium, said:
“As the festive season approaches, spending expectations rose as consumers prepared to increase spending on food and gifts. Similarly plans for overall spending rose, as people planned for more leisure activities in the run up to Christmas. This more optimistic outlook was partially reflected in people’s expectations of their financial situation and state of the economy, which – while still negative – improved slightly on the previous month.”

-ENDS-