Consumer Sentiment Monitor Briefing

  • Tina Spooner avatar
    Tina Spooner Strategic Insight Manager | BRC

The BRC Insight team were joined by Opinium for this briefing about the latest trends in the Consumer Sentiment Monitor. We discussed consumer perceptions about the economy, personal finances and expectations for spending as we approach Black Friday and the festive season. 

Download this on-demand briefing to get up to date with the latest Consumer Sentiment Monitor trends.

Key takeaways:​

  • Optimism about the economy and personal finances is low, but we’ll see how the Labour Budget has affected that in November’s report.
  • The number of people who report they are struggling is going down, despite fears about the future.
  • As consumers become accustomed to higher prices, they are either maintaining their Christmas spending from last year or curbing it.
  • Around a quarter of younger consumers celebrate Thanksgiving, which suggests it may be time for more UK brands to start embracing this American tradition.

We would welcome your feedback and/or questions. Please email insight@brc.org.uk.

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