Retail generates a staggering amount of data - over 40 petabytes per hour. Meanwhile, according to Forrester, nearly 50% of brands say unifying online and in-store operations and data will be their biggest challenge over the next few years.
In this webinar systems integrator and data analytics specialist, Objectivity, discussed the best ways for retailers to harness both third and first-party data for competitive advantage. They also explored emerging best practices to overcome challenges associated with capturing the right data, processing it at speed and sharing it effectively to enable more informed strategic decision making, as well as next best actions.
Objectives
- Gain insight on the volume, velocity and variety of data required to maximise competitive advantage today.
- Learn how best to use data analytics to optimise the customer experience and better match supply with demand.
- Understand emerging data gathering and analytics best practice to innovate, differentiate and compete .
SPEAKERS
- David Perks, Director of Retail Services, Objectivity
- Matt Weaver, Consultancy Director, Objectivity
Moderator: Kris Hamer, Director of Insights, BRC
Didn’t get a chance to join us live? No problem, you can watch the event on-demand below.
A big thank you to our Event Partners at Objectivity and to everyone who joined.
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