This survey is provided by BRC Associate Member, KPMG.

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See whether what consumers are saying they’re doing is truly reflected in their spending behaviour.

KPMG’s latest survey of UK consumers reveals that over half of them feel they have the same level of financial security as they did at the beginning of 2024, and don’t expect it to change throughout the rest of the year*, despite recent macroeconomic indicators suggesting a more optimistic outlook. 

Whilst caution remains, spending data from over 100k UK Snoop customers reveals an increase in discretionary spending YoY in certain categories. So where have consumers been spending? 

Check out the snapshot to see some of the highlights, and get in touch to receive the full report. 

*KPMG survey of 3000 nationally representative UK consumers in May 2024.