The question on the minds of all retailers is how consumer behaviour will change as we emerge from lockdown, but what does the research say?
In this podcast from the BRC and AlixPartners we look at the ways in which the reopening might mirror the behaviours that have developed out of the pandemic.
Will the popularity of online stick, especially as customers become more comfortable with the health aspects of shopping in store? We also look at the prominence of ethical consumers in the research, how retailers need to respond in a genuine way, and more topics critical for all retailers.
Listen to the podcast here: