BRC / Google CEO Roundtable: Enduring Consumer Shifts
Globally, the consumer and business use of technology has leapt forward 5 years in 5 months. We’ve seen a 60% increase in internet usage overall and online searches of online shopping and how to buy online grew by 200% worldwide. Few industries have been as deeply affected by the pandemic and its impact as retail.
On Tuesday 14 April, the BRC and Google co-hosted a roundtable exploring Google’s brand-new research on the enduring shifts in consumer behaviour. This research shed some light on which consumer trends are most likely to stick after the pandemic and why.
Login to view the report.