“THREE KEY LEARNINGS THAT UK GROCERS CAN IMPLEMENT TO GROW CUSTOMER INTERACTIONS, ENHANCE PERSONALISATION AND DRIVE CONVENIENCE”
Walmart recently announced its own membership programme in the US, Walmart Plus, to respond to growing competition in the online grocery market. The US grocer promises “More savings. More time. More joy in your day.” This will be through a combination of unlimited free home delivery, cheaper fuel and mobile scan-and-go in-store.
We expect to see a similar trend in the UK, so in this article I’ll be looking at the thinking behind Walmart Plus and three key learnings that UK grocers can apply from the acceleration of the grocery subscription model in the US.
This article was also published in The Retailer, our quarterly online magazine providing thought-leading insights from BRC experts and Associate Members.
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