Today sees the launch of our new Guide ‘Helping Customers Live Low-Carbon Lifestyles: A Practical Guide for Retailers’.

We’ve created this key resource for retailers as part of the BRC Climate Action Roadmap, an industry-led initiative to get UK retail to Net Zero by 2040.

The products customers buy account for nearly a third of each household’s carbon emissions, so helping consumers to make better choices is a crucial element of our Net Zero ambitions.

Developed with our Roadmap Pathway 5 Partner, PwC, this Guide offers ideas and examples on how retailers can help their customers to make more sustainable choices when they buy, use and dispose of their purchases.

It includes practical advice and guidance on:

  • WHO the different types of customers are when it comes to living a low-carbon lifestyle
  • WHY customers would change their behaviours…or not
  • WHAT the best practices are to help change customer behaviour
  • HOW organisations can build internal capacity to implement these best practices


At 2pm on 27 October we’ll be hosting a webinar with PwC to talk through the Guide and explain how retailers can get the most from it.

Sign up for the webinar here.