DESPITE STORES RE-OPENING, AND SOME POSITIVE SIGNS OF RECOVERY, THE RETAIL LANDSCAPE IS CHANGING, AND IN MANY WAYS, PERMANENTLY
With the COVID-19 pandemic forcing an acceleration of existing trends – particularly the shift to digital – and introducing some new ones, retail CEOs are focusing on what this next generation retail model will look like and how they can harness the coming changes to their advantage.
Of course, a good deal will depend on changing consumer behaviours and priorities – from the driving forces of value versus values, the rapidly accelerated shift to online commerce, and whether another wave of the virus will stall recovery in the winter months.
But there will also be fundamental changes to the operating model that retailers need to understand if they are to adapt and survive.
This article was also published in The Retailer, our quarterly online magazine providing thought-leading insights from BRC experts and Associate Members.
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